EUREKA X THISISMDFS

POP UP EVENT : URBAN HERITAGE

nov. 2016 – nov. 2016

Description: 

In collaboration with Portuguese shoe brand Eureka, I came up with the idea of presenting their Fall/Winter 2016 shoe collection in a different style.

Unveiling the world of Eureka Shoes through my eyes in an exclusive fashion editorial.

The images of this editorial were presented alongside the actual Fall/Winter collection in an one-day-only pop-up exposition.

For this project I was in charge of the conception, production and styling of the editorial. The art direction for the pop-up shop and organizing the pop-up event.

 

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